When you tune in for the 2012 London Olympics starting tomorrow, keep an eye out for an advertisement from Enterprise Holdings, the parent company of Enterprise Rent-A-Car, that features their 50-Million-Tree Pledge.
The pledge is an aggressive, multi-year partnership with the Arbor Day Foundation and the U.S. Forest Service to plant 50 million trees in high-need national and state forests. Nearly seven million trees have been planted so far.
The newly-planted trees are crucial to protecting wildlife habitat, recreational benefits and clean water for millions of Americans.
Enterprise has been one of the Foundation’s stand-out corporate partners, and we look forward to continuing the relationship for decades to come.
The St. Louis Post-Dispatch, the company’s hometown newspaper, reported on the ad buy this week, noting that the spot is slated to run from July 27 through August 12, including during closing ceremonies.
The full story includes an early viewing of the 60-second spot, which contains gorgeous footage of national forests. A shorter 30-second spot will also be in rotation. Learn more about the 50-Million Tree Pledge here.